Job description
Position: Social Media Marketing Specialist

Work Location: Chennai (Guindy)

The position offers a unique opportunity to be part of a challenging, entrepreneurial, and high-growth environment. You’ll own online branding strategy planning and execution, work directly with Business Heads and collaborate with multiple streams / functions.

  • Conceive, create and execute online branding and innovative social media marketing content through Facebook, Twitter, Blogs, online discussion forums and other social media platforms.
  • Planning and execution of paid campaigns across different social media platforms.
  • Curating content for social media campaigns, building conversations around the content and ensuring constant engagement with the target communities.
  • Increasing Social Media presence across all platforms and identify the upcoming digital hangouts.
  • Managing incoming media requests, building relationships with online influencers, identifying and engaging brand evangelist and advocates.
  • Performing content maintenance and postings on Facebook, Twitter and engaging customers.
  • Reputation management of our brand on social media platforms.
Desired candidate profile:
  • Any degree (preferably in Marketing, PR, Communications or Journalism)
  • Min 2+ years experience in a managing multiple verticals in social media platforms
  • Solid understanding of social media strategy, especially for LinkedIn and Facebook
  • Strong copywriting skills and acute attention to detail
  • Knowledge of digital marketing, content marketing, and social media marketing
  • Outstanding writing and communication skills
  • You will be able to run and execute on the marketing strategies in a hands-on capacity
  • Excellent organization and time management skills
  • Ability to work autonomously and in a team and to integrate into production pipelines and hierarchies.
  • Contribute to an evolving design culture and company values.