Position: Digital Marketing Manager

Work Location: Chennai (Guindy)

The position offers a unique opportunity to be part of a challenging, entrepreneurial, and high-growth environment. You’ll own digital marketing strategy planning and execution, work directly with Business Heads and collaborate with multiple streams/functions.

Roles and responsibilities:
  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Design, build and maintain our social media presence
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Instrument conversion points and optimize user funnels
  • Collaborate with Business Heads and other vendor partners
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
  • Proven working experience in digital marketing field
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website analytics tools (e.g., Google Analytics, Google Search Console)
  • Must be familiar with tools like SEMrush, Keyword Planner and email automation tools)
  • Experience in setting up and optimizing Google AdWords campaigns
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement
  • Building long-term relationships with key Business Heads
  • Addressing Business Heads concerns and complaints
Key Soft Skills:
  • Excellent Communication Skills Written and Verbal
  • Strong interpersonal people skills to work collaboratively with vendors and Business Heads.
  • Adaptable, flexible and mature to work with a team internal cross-teams; willing to contribute to the overall performance of the company across work-desks.
  • Open to new learnings and show keen interest to scale up across 360

    Experience application