And I heard as it were, the noise of thunder

One of the 33 Devas says, “Come and see”

And I saw, and behold, a white bull

Today is an auspicious day. Today is Maha Shivaratri.

Let me tell you what I feel Maha Shivaratri is about. I believe it’s all about the convergence of two ultimate forces of nature that leads to the heavenly act of creation. This entire spiritual event, it’s a metaphor for Union and Creation. An embodiment of love, power, and oneness. This is what makes this one of the most revered spiritual days in our country.

Also, let me ask you this, what comes first to our mind when we think about a spiritual day? If you ask me, it is the feel of divinity, the peaceful ambiance, and the spirit of purity!

And what makes this possible? Yes! The wonderful Pooja and spiritual products we use to achieve this ethereal aura that guides us to the blissful realm of spirituality.

When it comes to devotional Poojas and practices, we use a wide range of products such Agarbathis, Dhoop sticks, etc., All these amazing products help us in our spiritual journey to feel the presence of the divine hand guiding us towards the light through the valley of darkness.

But do you know how many human hands are behind the creation of these wonderful products? Millions of hardworking and devotional rural Indians. A huge 15000 crore market, which is largely unorganized is involved in the manufacturing of spiritual products. Historically, India is well known for its diversity and spirituality. Especially spirituality for its power and peaceful religious rituals constitute a huge market of Pooja products which are an integral part of our culture.

The Pooja and spiritual market in India is continuously growing at a speed of 15% and it is the fastest-growing market after IT with extraordinary Import and Export opportunities with huge upside potential in which investors are excited to invest.

On a regional level, the market has been classified into North India, South India, East India, and West India, where South India currently dominates the Indian market. The major driving force of the market is the fast-rising consumer demand for high-quality spiritual products for various religious, spiritual, meditation, and therapeutic purposes.

The presence of massive numbers of temples across our country with myriad religious events and rituals is another major growth-inducing factor. All these diverse practices utilize spiritual and Pooja products in their daily spiritual and religious duties which also influence the demand for these products in gigantic proportions.

Another major factor propelling the demand for Pooja products made in India is the growing popularity of Indian spiritual practices such as Yoga and Meditation in the western world, primarily in The USA, Canada, and European countries.

To add to this there is a movement towards embracing our culture, tradition, and rituals which in turn have pushed the demand for Pooja products larger than we ever could have imagined.

So it’s not hard to comprehend the potential of Pooja products has always been there. But the sudden outbreak of the COVID-19 pandemic has led to the changing consumer inclination from traditional channels to purchase towards online retail platforms for the purchase of Pooja products.

So it’s true that every unprecedented time like a pandemic has brought with it some unexpected opportunities like exposing the gap in the supply chain in the spiritual good market.

The current demand for Pooja and spiritual products is at 1500 metric tons per day, whereas the current supply rate is just half of that. So to bridge the gap between the supply and demand for Pooja and spiritual products we have entered the market with all your blessing with our new business initiative

Poojai is a passion-driven Retail brand specializing in the sale of Pooja products that assures the spiritual aura and ambiance required for conducting auspicious rituals and poojas. We are highly passionate about offering the best and premium quality products with utmost attention to detail.

Poojai empowers rural women to live a financially independent life, providing ample job opportunities. We find divinity and grace in their hard work. We take pride in presenting a host of products used to venerate the Divine. Our products are curated with utmost respect and reverence.

So for all your spiritual demands, Poojai will be ready with its spiritual products, guiding its customers ahead of the path of devotion with childlike love and purity. is a devotional venture of “Orange Holdings” group which provides versatile services in multiple fields.

I wish you all a happy Maha Shivaratri. May the divine force be with you all!

And I heard a voice in the midst of the 33 Devas

And I looked, and behold, a white bull

And his name, that on him, was Lord Shiva

And Heaven followed with him

Source: LinkedIn