Monthly Archives: March 2022

“If you wanna save your soul

From hell a-riding on our range

Then, cowboy, change your ways today”

A song lyric by Johnny Cash holds great relevance in the strategy that one follows for the economic growth of our country. India’s inadequate logistics infrastructure traditionally has been the leak that diminishes the efficiency of our industries. India’s logistics cost is assessed to account for somewhere close to 13-14 percent of the GDP. This contrasts poorly with the expense of 7-8 percent for developed countries.

One of the critical purposes behind its unfortunate usefulness is the absence of automation in coordinated logistical operations. India is a work excess and capital shortfall country, in this manner it is a lot less expensive to send work than to put resources into say a cart, transport line framework, Laptops, or PCs. Regardless of the general high planned operations costs, specialist organizations battle to acquire benefits and are frequently substituted for the smallest expense differential. On the entire, there is an absence of a premium for innovation-driven, automated coordinated factors processes over customary ones.

Automation and Digital Transformation along with Infrastructure Planning, Implementation, and Monitoring will give the industry a much-needed upgrade. This will likewise cut down the time and cost overwhelm of the activities. Interest in innovation has been at a much lower level in India when contrasted with many developed countries. The pandemic expanded business pressures, further dissolving the speculation abilities of coordinated operations organizations. Strangely, given the positive outcome of India’s technology industry, and strategies, suppliers can’t find innovative assets, for example, data scientists, advanced mechanics trained professionals, operations research specialists, and so forth.

However, change is in the air and India’s logistics industry is becoming coordinated and innovation-driven through digital transformation. Right now, India’s logistics industry is esteemed at $250 billion and utilizes over 25 million individuals directly. It is relied upon to grow up to $380 billion by 2025. As per the reports distributed by Statista Research Department, the market benefit of warehousing by 3PL (Third Party Logistics) in India is assessed to reach nearly $8 billion in the fiscal year 2025. The rise is comparable even in the transportation business. The market worth of transportation by 3PL is assessed to reach nearly $14 billion in the financial year 2025.

India is likewise at the center of a digital framework-building bonanza for the logistics industry. The public authority’s National Highways Development Project means to grow the country’s present superhighway network of 2074 km and plans to add 20,000 km of greenfield freeways by 2024. The Bharatmala project is expected to build 83,677 km of expressways by 2024.

Yet, Digital Transformation is quietly in progress and will redefine the Indian logistics industry over the course of the following ten years. There is presently a whole age of new businesses, focussing on addressing India’s logistics issues conveying cutting-edge innovation. Likewise, the public authority has pushed digitization in a significant manner through drives, for example, E-way bills, Fasttag, E-invoicing, GPS-based cost, and so on.

The falling expense of innovation, for example, Cloud computing, GPS trackers, IoT sensors presently empowers much more modest operations organizations to modernize their frameworks. Indeed, even a recently begun logistics organization can benefit itself from elite innovation at an exceptionally low month-to-month cost.

The logistics industry can undoubtedly incorporate their frameworks with bigger planned logistics organizations or their clients to offer constant visibility of stock and shipments. This democratization of innovation of an enormous wrap of the operations area can possibly jump India’s coordinated factors in front of many fellow economies and, surprisingly, developed economies.

One of the vital patterns for future development will be the rise of Green Logistics. With India focusing on Net Zero outflows across areas, Logistics organizations should decrease their carbon impression simultaneously and develop quickly. Digitization will likewise help in numerous ways.

For instance, India is acquainting GPS-enabled Toll with a guarantee of no wastage of fuel and resultant discharges across many Toll Plazas. Currently planned operations, parks are working with solar-powered rooftops and sell without carbon power as opposed to consuming it. E-commerce organizations have focused on delivering 30% of shipments utilizing Electric Vehicles.

India is ready for a huge development in the logistics sphere. The pandemic has sped up the reception of advanced digital technologies and set up for what’s to come. India needs a flourishing and proficient operations area to accomplish its development targets, and digital transformation is key to delivering astonishing results.

“We Must Not Forget What We Have Learned of Our Past. From Its Lessons, The Future Is Forged.”

Source: LinkedIn

The digital future of business has taken root in the present

The payments industry in India sees an oceanic change with the portion of digital payments gaining a formidable size of the pie in the past few years. Around a billion cards and more than 2 billion prepaid payment instruments (PPI) like internet wallets, mobile accounts, mobile wallets, and digital payment modes have changed India into one of the quickest developing and biggest business sectors on the planet for a digital mode of payments. 

A remarkable surge in internet shopping and the pandemic gave virtual exchanges a lift. So it’s evident that a large section of people and businesses in India are getting familiar with the digital mode of payment. In the last decade, there has been a favorable change in payment preference towards digital payment. RBI data suggest that in 2010-11, paper clearing amounted to 60% of the total retail payments and slumped to 3% in 2019-20 by volume, while retail electronic payments increased from 18% to 61%. In terms of value, paper clearing comprised 89% of the total retail payment system in 2010-11 which slid to 20% in 2019-20. Digital transactions have increased from 498 crore exchanges with a value of Rs. 96 lakh crores in 2010-11 to 1623 crore digital exchanges with a value of Rs. 3,135 lakh crores in 2019-20, and Rs. 4,572 crores in 2020-21, Rs. 5,554 crores in subsequent financial years. It’s huge!

UPI, as a mode of transaction, has become one of the most famous strategies, involving the greater part of the retail transactions in the country. In any case, the contribution by NPCI is restricted to web-empowered cell phones. Additionally, curiously, 78% of dealer transactions through UPI for the long stretch of February were of not as much as Rs. 500 in esteem, while for shared transactions, 59% were worth not as much as Rs. 500. This focuses on a pattern of UPI being generally utilized for more modest retail exchanges. From this, we can understand that there’s still a degree of reluctance towards large transactions through digital mode. This gets important because it is a business concern, but the bright side here is, this provides a huge window of opportunity for innovation and expansion.

Superfast payments are described by speed and constant accessibility. IMPS and UPI are the two quick payment frameworks existing in India. In 2010, India turned into the fourth country to present IMPS with an Rs. 2 lakh limit. Indeed, even non-bank elements can take part in these payments. Then again, UPI is a portable-based quick payment framework under which bank subtleties need not be imparted to the remitter. It helps with cash move with people, shippers, service, bill payments, and QR code-based payments. Interoperability is likewise a component that RBI considers significant. According to the information with the RBI, the two frameworks took care of 8.35 crore exchanges consistently for a worth of almost Rs. 24 thousand crores in December 2021. The reception of the two quick payment frameworks has dramatically expanded over the most recent couple of years with them turning into the favored method of little payments for a greater part of individuals.

However, the reception of digital payments has required off dramatically over the most recent couple of years, various difficulties actually exist in the country for the public authority to accomplish its objective of credit only India, for example, network issues, inadequate infrastructure, and digital literacy about the payment choices. Indeed, even concerning computerized payments, issues of safety and security, extortion, and other related gambles should be addressed for additional individuals to utilize advanced exchanges.

Digital illiteracy is a major impairment in small and medium undertakings. Inside computerized, simply digital payments have had the impact to arrive at masses as demonetization released an ‘advanced digital transformation. Computerized payments are the initial move towards digitization, however past that, it is a test, there’s as yet an immense need to instruct small and medium organizations. Small companies in India are driving the charge to digitize, as numerous micro, small and medium-sized enterprises (MSMEs) are shifting over to new innovations to assist with costs, drive efficiency and arrive at more clients. 

Referring to the India Business Spend Indicator report, which studied various more modest organizations in the locale, the Economic Times report noticed these organizations are calculating to work on their mechanical abilities. Per the report, 42% of micro-measured organizations, 57% of small estimated organizations, and 53% of medium-sized organizations are checking these sorts of digital arrangements out. These digitization endeavors are part of the way mirror organizations’ longings take advantage of the developing utilization of digital payments techniques all through the business-to-consumer (B2C) and business-to-business (B2B) markets as digitalized processes for inner tasks supplement digital payments from clients. 

Business digitization is the future; every business out here has to adapt to the new ways at a certain point, the sooner the better. The choice to digitize payments processes throughout the course of recent years has situated many small and medium organizations to benefit from the pandemic-affected economy. Numerous organizations desire to push ahead with the more productive and cheaper digital modes of transaction activities that additionally permit them to expand their degree of cooperation with clients and providers.

A lot of financial vulnerability stays about the future, particularly one in which the wellbeing emergency decreases, yet one thing is sure: The new economy will keep on pursuing the directions of the beyond two years and will be controlled by a lot more noteworthy portion of digital payments and transactions than before. Organizations that have laid out superior digital foundations are best ready to convey what they need to succeed.

Source: LinkedIn

Houston, we have a problem!

Due to the Russia-Ukraine conflict crude oil prices are at record highs and this could erupt input prices for FMCG companies by 20-30% in India. The crude price directly affects packaging costs in the FMCG industry, transportation, and edible oil prices. Edible oil prices such as soybean, sunflower, and palm oil, have risen 18% to 20% percent in the domestic market since the breakout of the Russia-Ukraine crisis.

As Russia proceeds with its conflict of animosity in Ukraine, a few enterprises are currently confronting the possibilities of store network issues and macroeconomic headwinds. The two nations are probably the greatest exporters of natural substances on the planet. In any case, with the Russians aimlessly assaulting Ukrainian urban areas, with its ports impeded and the Soviets are confronting extreme worldwide sanctions.

With numerous ventures still making progress toward recuperation from the financial impacts of the COVID-19 pandemic, these areas will presently need to explore extra headwinds.

The unceasing Ukraine-Russia conflict has caused product costs across the globe to take off to record highs in the midst of worries of supply interruption. The price of Crude flooded to $105 a barrel, while palm oil and wheat costs hit record highs. This is probably going to bring about production network interruptions in India that will prompt further price increases, particularly for the FMCG business. 

India has seen extraordinary inflation in the last couple of years with prices of commodities rising to multi-year highs most FMCG major companies have highlighted inflation as a concern. With the current crisis, costs of edible oils, wheat, palm oil, grain, and so on are relied upon to rise further. This is on the grounds that Ukraine and Russia represent a huge area of the world’s commodity trade.

With the intrusion currently in full power, the stock of sunflower oil from the two nations is relied upon to pointedly reduce and cause a gigantic expansion in costs. This will likewise affect the FMCG business that depends on food oils which have as of now been seeing an expansion in costs. Sunflower oil is probably going to be the most hit since India imports 70% from Ukraine, and 20% from Russia (staying 10% from Argentina), generally 2.5 million tons yearly.

The alarming international situation can erupt the costs of crude oil and different products further which will affect raw materials and packing materials. Companies should prepare and go to lengths to ingest a portion of the expense through forceful streamlining drives and maybe give a portion of the strain to consumers in an adjusted way. Palm oil costs hit record highs on the rear of the contention. Malaysian palm oil fates revitalized north of 8% on Thursday to record highs, additionally the most noteworthy everyday expansion in a half year. Dissimilar to sunflower oil, Palm oil doesn’t come from one or the other Ukraine or Russia. This price increase rally is a security effect of the international pressures.

Since India imports practically all of its palm oil prerequisites, rising worldwide costs will additionally affect FMCG majors. Palm Oil is a key natural substance in most FMCG items like Wellness products, Packaged food sources, Soaps, Shampoos, Detergents and so on These organizations have as of now seen exceptionally high info costs and have taken various rounds of cost climbs beyond 2 quarters. Rising crude oil costs could likewise affect packaging and coordinated factors costs for these organizations.

Regarding an effect on FMCG organizations that the current international pressures could affect the margins of organizations, coming about in supply reduces and further cost climbs almost like 20% to 30%. Industry players say that such a hike in the input cost of products may propel companies to additional increase the prices of products in the coming months. Thus, the country log jam is probably going to proceed. So Let’s hope for better times and plan for the hard ones!

Source: LinkedIn

Noah’s Ark: If You Build It, They Will Come 

Ever heard the story about Noah’s ark? Well, it goes like this, God instructed Noah to build an ark, a great boat, which he did build faithfully, and ultimately saving not only his own family but mankind itself and all land animals, from extinction during the Great Flood.

Similar to the Great Flood, The Great Resignation The Great Reshuffle, or The Big Quit, call it whatever you want if you’re not into the whole brevity thing. But No matter how you choose to describe the astonishing rate of employees leaving their jobs over the last year, one thing is clear: It has redefined how we think about work — across the globe. 

Employees are leaving in record-breaking numbers in the quest for higher wages, greater adaptability, and generally better working circumstances. The pandemic has moved outlooks and needs while additionally waking representatives up to expand opportunities for teleworking, hybrid working, or doing business as their own boss. 

Almost 40% of laborers in India could switch occupations this year, as per the Qualtrics 2022 Employee Experiences Trends Report. Another exploration done by LinkedIn validates the figure – it says 82% of India’s functioning experts are thinking about a task reshuffle in 2022.

The business world has whole have changed radically after the flare-up of the Covid-19 pandemic. Now, employees are sovereign and give orders in a market tormented by a smash in the stock of value ability. New businesses ought to understand that maintenance of premium ability is difficult. Offering a charming remuneration and a whirlwind of advantages isn’t helping a lot. Things being what they are, how might employers switch things around? 

Wrestling with a deficiency in specialists and high turnover rates, bosses are searching for ways of filling opportunities and lift resolve among ebb and flow workers. This requires a change in procedure. The traditional business attitude should be supplanted with more creative, empathy-driven practice. 

So to attract and retain qualified, skilled employees, employers are required to identify weaknesses in workforce culture and craft strategic solutions to engage new hires and motivate current employees to continue their career journey. In short, we as business leaders need to build a Noah’s Ark to safely sail through this Great Resignation. The idea is to bring together a group of remarkable people, to see if we could become something more. So that, when the time came, we could fight the battles that they never could and achieve glory. Here are some creative suggestions to reverse resignation rates in your organization. 

One approach to keeping the employees excited and connected is by offering them value proprietorship. A stock Option is a strategic prerequisite that instigates a feeling of pride among workers. Many organizations bring gone past investment opportunities to the table additional temptations like quarterly advancement cycles, cross-practical developments, motivators, parental leaves, and emotional well-being breaks and that’s only the tip of the iceberg. 

Now, this is what I think is the need of the hour, we must accept the fact, that the times are changing, we must adapt or we’ll be left behind. So every employer, bosses, and HR professionals needs to zero in on building a productive and open work culture where top administration isn’t impenetrable to worker ideas. ‘It’s my way of doing things or forget about it’ mentality will just deteriorate the whittling down rate. It’s not impulsive to run mysterious input on how representatives feel about their work environment. This movement can stem the dropout rate by testing the purposes behind representative discontent. Offering your representatives more than adequate chances for career growth is one more motivator to keep the skilled people stuck to your association. No less significant is guaranteeing work-life concordance for your work pool. This might sound old hat, yet that is as yet a major test to explore. Organizations should allow laborers with proven excellence to work in hybrid mode or any flexible work mode of their choice. 

As an ever-increasing number of people look for purpose, meaning, above all, they expect to be respected more than just another paycheck, associations need to impart how they are giving inspiration-driven, profession disapproved of jobs. With the right focus on what really matters most, we can use this shift to rebuild the relationships that are critical for all of us to live healthy and productive lives. Furthermore, by taking advantage of our compassion, we can make encounters that unite us more than ever. For those that follow the white rabbit to the wonderland, This Great Resignation might just prove to be a blessing in disguise for the business world and soon will be known as The Great Opportunity. It’s almost like what a wise man once told me, “What goes around, comes around.” 

Hear the trumpets, hear the pipers 

One hundred million angels singin’ 

Multitudes are marchin’ to the big kettledrum 

Now listen to the words long written down 

‘If you build it, they will come.’ 

Source: LinkedIn

In the early days, when people needed something, they came to the market, they came to your shop, owned by their friendly neighborhood business owner, you. Then came along eCommerce, apart from the novelty, convenience played a major role in driving people towards this new wave of commerce.

This trend was further boosted by the emergence of smartphones, and the rapid increase of their popularity with the general public, which brought the world of commerce to the fingertip.

To capitalize on this trend multiple e-commerce companies entered the field, intensifying the competitive landscape, and started to distinguish themselves through wider product selection and more innovative services. In this war for e-commerce dominance, less than a few companies came out on top, crushing the competition and revolutionizing the sector with new technology. 

So now, in the place of commerce, we have e-commerce. Now people don’t have to go out to buy, it’ll be delivered to them and they started getting used to this new brand of commerce.  

Then came the global pandemic forcing us to change our way of life. Since the time the COVID-19 frenzy broke out in early 2020, retail locations saw an enormous plunge in footfall and income.  

As per a review by the Retailers Association of India, retail deals in India dropped by 79% in 2021 contrasted with 2019. This occurred because of the country’s closure during the second and third waves of the COVID-19 pandemic. 

The report additionally says that beauty, wellness, and personal care had the greatest drop in the retail area, falling by 87%, trailed by footwear, which fell by 86%.  

The food and staple industry had a superior fall when contrasted with others, with a 34 percent drop, while restaurants had a 70 percent drop. Then again the E-Commerce industry in India has seen an enormous upsurge because of COVID-19 and there is significant space for future development it has been anticipated to develop by 84% to a mammoth $111 billion by 2024, says a report. 

This made these eCommerce companies superpowers in this goldmine. And, now they’ve begun monopolizing the market. You, my dear local business owners, allowed these companies to co-exist only because you respected the concept of a level field of play. But what did you get in return for your code of honor? Betrayal! Yes, they betrayed you when they replaced the idea of market co-existence with absolute unethical dominance. Then, at that point, they needed to be companions with you, presently they need to be your lords. Now they think they’re too big to fail, too powerful to scare. It is only a matter of time before these evil monopolies become the arbitrators of opinion and decide the fate of businesses. This is not only about the survival of the business but of democracy itself.

India has north of 15 lakh current retail locations that create Rs 5 lakh crore worth of business. Very nearly 60 lakh individuals are utilized at these stores. India is gazing at a situation where 30% of the retail locations would close down, prompting 18 lakh individuals to lose their jobs. Beware, my brethren, “Winter is Coming.”  

To those who can hear me, I say – do not despair. Wait no more, suffer no more, I say to all the Business owners and entrepreneurs, you must take the power away from the Monopoly! And must not allow them to dictate the rules for your business and profit. Theatricality and deception are powerful agents these monopolies are using to keep your business under oppression. The oppressors of business who have kept you down with myths of opportunity, and we want to give it back to you… The local business owners, our friendly neighborhood.  

Your business is yours. None shall interfere. You must do business as you please to enjoy the profit you rightfully deserve. Start by storming the influence of monopoly, and freeing your business from their oppression!

Step forward, brave ones, those who would serve this noble cause. An army will be raised to fight against the tyranny of monopolization. Stop supporting your destroyers. Your destroyers, hold you by means of your endurance, your generosity, your innocence, and your love for your business. The world will change only when you are ready. It’s time you stand, fight and win. The time is now.

Source: LinkedIn

A Glowing Future ahead for the Indian Jewellery Industry

A long time ago in a land far, far away, when Hernan Cortes, the prominent Spanish adventurer, first came to the New World in the 16th century, he and his band of men came across native civilizations that had been established there for centuries. They had never met each other before, were separated by a boundless ocean, and did not have a common language, or tradition, yet they had one thing in common, their unquenchable desire for Gold.

For Humans, from the very beginning of civilization, something about gold enticed them. It has been a beacon of Beauty, Power, Purity and Marvel since its revelation.

Gold was first used by cultures in modern-day Eastern Europe in 4000 BC to make decorative objects. Gold was generally used for a couple of thousand years solely to create things such as jewellery and idols for worship.

Jewellery has been an integral part of Indian culture and civilization since ancient times. They were in demand and fashion since the past civilization of Harappa and Mohenjo-Dora.

Gold has always played a crucial role in the Indian social fabric. Even today, gold remains the only wealth women take with them when they go to their new homes.

In India, jewellery is not just a means to augment glitter and attraction to the personality. It is worn to strengthen various religious beliefs and for social security. Gold Jewellery is the most preferred gift given by dear ones to express their love, affection and gratitude

Jewellery has not only been considered for the purpose of embellishment, but it also acts as a security in times of contingency such as this COVID-19 Pandemic. Gold is also valued as a significant savings vehicle in India and is the second preferred investment behind banking deposits.

The Jewellery industry is one of the fastest-growing sectors in India. And gold jewellery forms around 80 per cent of the Indian jewellery market, with the balance comprising fabricated studded jewellery.

Worldwide, 52 per cent of the gold produced is used for making jewellery. Out of the 52 per cent majority happens in India. Roughly an Indian middle-class household buys Rs. 15-18 Lakhs worth of gold jewellery in a lifetime.

Gold is consumed the most in South India, 37 per cent. According to World Gold Council, Tamil Nadu and Kerala are key markets in India. The precipitate consumption of gold in both states is the highest in the world. Tamil Nadu is the highest gold consumer in South India with Chennai, Coimbatore, Madurai, Trichy and Salem being key hubs.

The jewellery sector is largely unorganized at present. The industry is dominated by family jewellers, who constitute nearly 96 per cent of the market, and the organized players constitute the remaining 4 per cent. Coimbatore is a major gold manufacturing hub in India with over 3000 companies and 40,000 goldsmiths. In Tamil Nadu, there are over 30,000 jewellery shops with nearly 1 Lakh workshops engaged in jewel making.

In recent years, the price of gold has increased to a level beyond expectation, but nothing seems to stop the gold-lust customers from buying and investing in gold. Industry experts say that neither the high prices nor the pandemic have affected the sales of gold jewellery with the total purchase volume going up by 20 per cent.

Time is a flat circle. The world has seen worse times when we fought against various diseases, wars, famines, economic depression and other natural calamities in the past. Hence, I feel that there is a possibility that it might be difficult for other businesses to survive during this pandemic, but gold jewellery would not be one of them.

So it’s evident that the jewellery market is growing at a significant pace in South India, especially in Tamil Nadu and neighbouring Kerala. Growing purchasing power, rapid urbanization and rising young population coupled with ever-changing consumer preferences and inclination towards innovative products are boosting the demand for different types of jewellery across the country. All the above-mentioned elements would cater to extraordinary growth possibilities for new players with a futuristic vision, exceptional business strategies and a brave heart.

Well, why I am writing about this? Very soon we will be launching our own brand in the bullion and jewellery business across Tamil Nadu. I will share more in a month before we launch our first Jewellery Store at Trichy.

Source: LinkedIn

 And I heard as it were, the noise of thunder

One of the 33 Devas says, “Come and see”

And I saw, and behold, a white bull

Today is an auspicious day. Today is Maha Shivaratri.

Let me tell you what I feel Maha Shivaratri is about. I believe it’s all about the convergence of two ultimate forces of nature that leads to the heavenly act of creation. This entire spiritual event, it’s a metaphor for Union and Creation. An embodiment of love, power, and oneness. This is what makes this one of the most revered spiritual days in our country.

Also, let me ask you this, what comes first to our mind when we think about a spiritual day? If you ask me, it is the feel of divinity, the peaceful ambiance, and the spirit of purity!

And what makes this possible? Yes! The wonderful Pooja and spiritual products we use to achieve this ethereal aura that guides us to the blissful realm of spirituality.

When it comes to devotional Poojas and practices, we use a wide range of products such Agarbathis, Dhoop sticks, etc., All these amazing products help us in our spiritual journey to feel the presence of the divine hand guiding us towards the light through the valley of darkness.

But do you know how many human hands are behind the creation of these wonderful products? Millions of hardworking and devotional rural Indians. A huge 15000 crore market, which is largely unorganized is involved in the manufacturing of spiritual products. Historically, India is well known for its diversity and spirituality. Especially spirituality for its power and peaceful religious rituals constitute a huge market of Pooja products which are an integral part of our culture.

The Pooja and spiritual market in India is continuously growing at a speed of 15% and it is the fastest-growing market after IT with extraordinary Import and Export opportunities with huge upside potential in which investors are excited to invest.

On a regional level, the market has been classified into North India, South India, East India, and West India, where South India currently dominates the Indian market. The major driving force of the market is the fast-rising consumer demand for high-quality spiritual products for various religious, spiritual, meditation, and therapeutic purposes.

The presence of massive numbers of temples across our country with myriad religious events and rituals is another major growth-inducing factor. All these diverse practices utilize spiritual and Pooja products in their daily spiritual and religious duties which also influence the demand for these products in gigantic proportions.

Another major factor propelling the demand for Pooja products made in India is the growing popularity of Indian spiritual practices such as Yoga and Meditation in the western world, primarily in The USA, Canada, and European countries.

To add to this there is a movement towards embracing our culture, tradition, and rituals which in turn have pushed the demand for Pooja products larger than we ever could have imagined.

So it’s not hard to comprehend the potential of Pooja products has always been there. But the sudden outbreak of the COVID-19 pandemic has led to the changing consumer inclination from traditional channels to purchase towards online retail platforms for the purchase of Pooja products.

So it’s true that every unprecedented time like a pandemic has brought with it some unexpected opportunities like exposing the gap in the supply chain in the spiritual good market.

The current demand for Pooja and spiritual products is at 1500 metric tons per day, whereas the current supply rate is just half of that. So to bridge the gap between the supply and demand for Pooja and spiritual products we have entered the market with all your blessing with our new business initiative Poojai.com.

Poojai is a passion-driven Retail brand specializing in the sale of Pooja products that assures the spiritual aura and ambiance required for conducting auspicious rituals and poojas. We are highly passionate about offering the best and premium quality products with utmost attention to detail.

Poojai empowers rural women to live a financially independent life, providing ample job opportunities. We find divinity and grace in their hard work. We take pride in presenting a host of products used to venerate the Divine. Our products are curated with utmost respect and reverence.

So for all your spiritual demands, Poojai will be ready with its spiritual products, guiding its customers ahead of the path of devotion with childlike love and purity.

Poojai.com is a devotional venture of “Orange Holdings” group which provides versatile services in multiple fields.

I wish you all a happy Maha Shivaratri. May the divine force be with you all!

And I heard a voice in the midst of the 33 Devas

And I looked, and behold, a white bull

And his name, that on him, was Lord Shiva

And Heaven followed with him

Source: LinkedIn